NADILLA RIYANTI; SAID ABDULLAH SYAHAB; MUHAMMADINAH. DETERMINASI KEPUTUSAN PEMBELIAN KOSMETIK HALAL SAFI PADA GENERASI Z DI KOTA PALEMBANG: PERAN ISLAMIC BRANDING, CITRA MEREK, HARGA, DAN CELEBRITY ENDORSEMENT. El-Mubarak: Islamic Studies Journal, [S. l.], v. 2, n. 2, p. 21–31, 2025. DOI: 10.70656/emisja.v2i2.523. Disponível em: https://rumah-jurnal.com/index.php/emisja/article/view/523. Acesso em: 12 oct. 2026.